Here's the gospel, right from the mountain top (website).  

"We stand sideways. We sleep on floors in cramped resort hotel rooms. We get up early and go to sleep late. We've been mocked. We've been turned away from resorts that won't have us. We are relentless. We dream it, we make it, we break it, we fix it. We create. We destroy. We wreck ourselves day in and day out and yet we stomp that one trick or find that one line that keeps us coming back. We progress.  Burton Snowboards is a rider driven company solely dedicated to creating the best snowboarding equipment on the planet."

We have been selling Burton's goods since 1983, is was a long time ago and the basic premise is still the same.  Enjoying your time on the slopes with the best equipment you can get.  Burton will not disappoint you.  A small selection of models here on the website, lots more in the shop.